Synopsis – Italian Gaming Market-Entry Report

Updated bi-monthly

Contents of Report

  1. Document Overview
  2. Market Overview
    1. The Market in Figures
    2. The Market in Detail
    3. Performance by Product
  3. Operational Structure
  4. Legal Background
  5. Legislation changes
    1. 2006 (the Bersani tender)
    2. 2008 (the tender for 3000 horseracing licences)
    3. 2009 (Abruzzo liberalisation decree/Comunitaria)
    4. 2010 Incentivi law/Activation decree of Comunitaria law
  6. Technical Considerations (connection to SOGEI)
    1. Structure of the Italian Betting System
    2. Implementation of the operator Infrastructure
    3. Implementation options in detail
    4. Choice of Technology Provider
    5. Resume/Conclusions (technical issues)
  7. Opportunities and Strategies
    1. Market Entry Routes
    2. Products
    3. Target Market – Segmentation
    4. Market-Entry Strategies
  8. Recommendations
  9. Source Material

The Italian Market-Entry Report (including two updates) is available at a cost of £1500. Includes one conference call of up to 60 minutes to discuss the content of the report.

To purchase a copy please contact us.